
“They’re not getting good data because they coach you to give them a five.


“As a consumer, I think it’s funny,” said Wille, who works as a banker. Was he satisfied with his purchase? Was the contract clear? Was he given a tour of the service area? Was the waiting room clean? Could he please rate these categories on a numerical scale - and please affirm that everything was excellent?

The polite but insistent phone calls started coming for Brian Wille not long after he purchased his Odyssey minivan at Darrell Waltrip Honda in Franklin, Tenn.
